The App Store gamble

8/10/2008

The past month or two has seen a lot of controversy over rejections in the Apple’s iPhone App Store. Apple has pulled not just “joke” apps which don’t have any quality or substance behind them, but seemingly legitimate applications like Podcaster and Nullriver’s NetShare.

I haven’t done any iPhone development yet, but I am thinking about porting a version of my OS X application Runner’s Log. By its nature Runner’s Log is a pretty tame application, but this news still concerns me. Is it possible it could fall under the ‘duplicate functionality’ clause the Podcaster was rejected for? The new iPod Touch has Nike+ software (which is definitely a competitor) built in, and it’s certainly possible it might make it into the iPhone eventually. What if my version of Runner’s Log could upload data to a website the same way Nike+ did? What if it could read Nike+ data as well?

Now, this is enough to bother me, but I’m not really concerned about it. I think the chances of Runner’s Log being rejected are honestly pretty low, if at all. But what if instead, you imagine Hulu as an example. Hulu is NBC’s flash based online TV service, and it seems to me there’s no reason they couldn’t create an iPhone app similar to YouTube if they wanted. Except, of course, that it would be a direct competitor to TV show sales in the iTunes Store. It wouldn’t exactly be duplicating iTunes, but how would Apple handle that?

Hulu has NBC behind it, so maybe it’s not fair to compare them to the typical indie developer shop that doesn’t have its own lawyers or high-up connections with Apple. The point I’m trying to make though, is that there are plenty examples of perfectly reasonable applications that could potentially fall victim to Apple. This is an area where Apple needs to be more upfront, either by providing a comprehensive list of what will and won’t be allowed, or through more communication with developers before the development process begins. Software companies big and small can’t afford to spend three, six months (or longer, in many cases) when there’s a possibility the application won’t even have a chance to pay off in the end.

The App Store is new, probably still overwhelmed with requests, and I have no reason to believe the process won’t continue to improve over time. Right now though, this is not a good situation to be in.

2 Comments

Subsidized pricing can be a pain

14/07/2008

You can take advantage of our no-commitment pricing option, with the exception of iPhone which requires a 2-year commitment.This line may be eligible for an equipment discount on 09/19/2008

Someday I’ll be able to get into this iPhone business, I hope.

No Comments

iPhone SDK

7/03/2008

The iPhone SDK has finally landed, bringing with it real Exchange support, WPA2 and other goodies. You can watch the announcement event here, or read highlights and commentary at Daring Fireball.

Although I don’t own an iPhone (yet), I did download the SDK and look forward to playing with it. My feelings about the price structure seem to be about the same as what most other developers are thinking. The $99 listing fee is no big deal. In my experience, even semi-popular freeware applications can earn back more than that through donations. The 30% Apple commission is high, but at the same time the iPhone is opening up an additional revenue source that will augment existing sales. It’s also a really neat, fun platform to develop for.

As a user, I am a little concerned about iPhone applications that are built off of their desktop alternatives. For example, if I buy a license for Delicious Library 2, will I have to pay an extra $20 for an iPhone version (assuming one is eventually released)? Will the iPhone version be free, but intentionally crippled so you need or want the full desktop version? It would be great if the iPhone version could be unlocked with a desktop serial number, but it seems like this won’t be possible. Maybe developers will be able to create coupons that will work in the iTunes store, but I haven’t heard anything about that.

I’m going to buy an iPhone eventually, I’m considering holding out until the next revision. It seems like it June would be a perfect time to release a second generation iPhone along with the new firmware update.

No Comments